“Holiday Greetings” – A December 1944 advertisement for Stegmaier Brewery wished customers a “Victorious New Year”

In researching for our “Letters from War” series earlier this year, we came across an advertisement for Wilkes-Barre’s Stegmaier Brewing Company in the pages of the West Schuylkill Press-Herald on December 22, 1944.

Coal Region Beer ad - Stegmaier 1944

The advertisement wished its readers “A Victorious New Year” as the United States entered the final stages of the Second World War. When this ad appeared in the Press-Herald, and in other Coal Region newspapers, American forces faced a relentless German onslaught in Belgium’s Ardennes Forest that became known as the “Battle of the Bulge.”

Read more about the incredible history of Stegmaier Brewing Co. HERE

Featured Image: Highlight of the Advertisement for Stegmaier Beer, December 1944. 

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